![Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2017/02/Pandora_39_s_revenue_by_source-300x187.png)
Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation
![Pandora Has Lost 10 Million Users in the Two Years Since it Was Bought by Sirius XM for $3.5 Billion - mxdwn Music Pandora Has Lost 10 Million Users in the Two Years Since it Was Bought by Sirius XM for $3.5 Billion - mxdwn Music](https://music-b26f.kxcdn.com/wp-content/uploads/2017/01/pandora-1024x1024.png)
Pandora Has Lost 10 Million Users in the Two Years Since it Was Bought by Sirius XM for $3.5 Billion - mxdwn Music
![Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2017/02/Pandora_39_s_net_income_lass_2007-2015.png)
Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation
![Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2017/02/Sources_used_for_keeping_up-to-date_with_music.png)
Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation
![Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2017/02/MusicWatch.png)
Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation
A Snapshot of the Music Streaming Business shows that Pandora has overtaken Apple Music for Second Spot - Patently Apple
![Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation Pandora: How the Wrong Business Model Can Lead Management to Focus on the Wrong Customer - Digital Innovation and Transformation](https://digital.hbs.edu/platform-digit/wp-content/uploads/sites/2/2017/02/Pandora_Active_Users.png)