VICE News on Twitter: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / Twitter
LEGO's Partnership with Shell Pollutes Kids' Imaginations Along with the Planet
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
LEGO Finally Ends its Long, Nonsensical Partnership with Shell Oil Company - Woman Tribune
The Dangers of Co-Branding: Lego to End Partnership with Shell
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - JournalQuest
Greenpeace slams LEGO for its brand partnership with Shell | Salon.com
Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ
Lego to End Partnership with Shell
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian
Greenpeace is right, Shell-branded Lego is ill-judged | WIRED UK
Greenpeace Urges LEGO to End Shell Partnership and Save the Arctic - EcoWatch
Greenpeace greases up Lego toys » strategy
Greenpeace takes on Lego over Shell partnership | CBC News
The Dangers of Co-Branding: Lego to End Partnership with Shell
When a brand partnership turns toxic | Campaign US